CBC Automotive Marketing

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Archive: Auto Advertising

Advertising Opportunities

A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the credit. I’ve developed an informal roundtable of some...  Read More

Auto Advertising: 10 Best Reads

Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many of them. Let’s update that list to 2010...  Read More
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