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Archive: Auto Advertising

Jim Boldebook

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts...  Read More
Jim Boldebook

Power of Personal Touch!

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection.  Read More

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time.  So why aren’t you using it everywhere you possibly can?  Especially on your website.  So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.  Read More

Ad Talk with Jim Boldebook : Un-Social Media

Jim & Dana discuss the power of social media to both help and hurt the dealership, and give some great pointers for training your staff on acceptable social media use in the dealership. Get control of the social media channels all around you, before you go viral...in a bad way!  Read More
Red Corvette GM

Amidst recalls, GM sales are up!

In the middle of congressional grilling and mounting recalls, GM’s March sales are up! While most of the industry was on pins and needles yesterday over a computer glitch that...  Read More

Smiling for Sales Success – April Adtalk

A ‘smile’ is a critical component to successful sales negotiation. A smile engenders confidence, honesty, acceptance and trust. A smile is ‘welcoming’ body language understood in any language or dialect....  Read More

Selling to Your Ambassadors

Every retail business worth its salt has a share of Ambassador customers. Not necessarily the customer that provides you the highest overall gross per sale or even the customer that...  Read More
Gorilla image CBC Ads

Showcasing Your Sale Event

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is the in dealership experience waiting for...  Read More
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