CBC Automotive Marketing

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Archive: Auto Advertising

Jim Boldebook

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots can help you achieve greater value and a more powerful presence while taking...  Read More
Politics image

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”. These subjects are highly contentious and usually result...  Read More
Jim Boldebook

In-House vs. Out-House Advertising

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he pointed to me) and ‘outhouse’....  Read More
Jim Boldebook

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts...  Read More
Jim Boldebook

Power of Personal Touch!

Obviously CSM management systems have a valid role in control and process discipline for most dealerships, but the moment these systems disable the ‘personal touch’ some customers expect, they can also damage the personal loyalty connection.  Read More

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium the earth has ever seen to get a message across to a lot of people in a very short time.  So why aren’t you using it everywhere you possibly can?  Especially on your website.  So let’s take a look at three ways you can incorporate video into your marketing efforts to make you stand out.  Read More
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