CBC Automotive Marketing

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Archive: Auto Advertising

Jim Boldebook

Professional Voice-Over Secrets

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. ...  Read More
Jim Boldebook

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the confidence, all determine how your communication will be perceived. ...  Read More
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