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Selling to Your Ambassadors

Every retail business worth its salt has a share of Ambassador customers. Not necessarily the customer that provides you the highest overall gross per sale or even the customer that...  Read More
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Showcasing Your Sale Event

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is the in dealership experience waiting for...  Read More

Hair Raising Marketing Ideas!

How to turn unconventional marketing ideas into gold by leveraging trust and familiarity in a word of mouth campaign. Look to those industries that rank high on the scale of...  Read More
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Happy People Buy Cars!

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like...  Read More
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