CBC Automotive Marketing

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Selling to Your Ambassadors

Every retail business worth its salt has a share of Ambassador customers. Not necessarily the customer that provides you the highest overall gross per sale or even the customer that...  Read More
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Showcasing Your Sale Event

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is the in dealership experience waiting for...  Read More

Hair Raising Marketing Ideas!

How to turn unconventional marketing ideas into gold by leveraging trust and familiarity in a word of mouth campaign. Look to those industries that rank high on the scale of...  Read More
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Happy People Buy Cars!

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of roughly 80 research reports I receive each month. I like...  Read More

Two Great New Reads on Advertising

Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The first is ‘Cashvertising’ by Drew...  Read More
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