CBC Automotive Marketing

Blog

Jim Boldebook

Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know it. And the flat-line response shows it....  Read More
Jim Boldebook

Media Management in a Digital Age

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse, Arbitron, calculate the cost-per-thousand value, negotiate buys...  Read More
Jim Boldebook

In-House vs. Out-House Advertising

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he pointed to me) and ‘outhouse’....  Read More
Jim Boldebook

Welcome Wagon Marketing

Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional experience with a company’s product and services during their initial visit...  Read More
Jim Boldebook

The Power of Passionate Fanatics!

What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers.  These customers are ‘off the scale’ satisfied. They’ll go out of their way to let others know...  Read More
Jim Boldebook

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels. from the closely controlled traditional advertising to the barely/rarely controlled posts...  Read More
CBC Automotive Spiral Integration

Spiral Integration Marketing for Car Dealers – Success with Perry Auto!

For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the various advertising media are all singing off the same sheet, to achieve the best ROI on ad dollars. In today's ad landscape, with all the various media available to consumers, spiral integration isn't just an ideal, it's a necessity. Every organization out there should be practicing it.  Read More
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