CBC Automotive Marketing

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The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing investment you make....  Read More

Your Best Advertising Target

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer!  Because the...  Read More
Jim Boldebook

Platinum Rule Marketing!

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the reality of customer...  Read More

Why Google Probably Hates Your Blog Posts

“From our point of view, our quality algorithms do look at the website overall, so they do look at everything that’s indexed.” – John Meuller, Senior Webmaster Trends Analyst –...  Read More
Jim Boldebook

Mastering ‘Experiential’ Marketing!

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences.  From a customer’s perspective, it’s more than just a temporary or staged ‘experience’. ...  Read More
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