Search
- Mar 12
- 2 min
Prioritize Messaging Over Data
"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...
- Dec 5, 2023
- 3 min
Driving Success: The Impact of Video Marketing in the Automotive Industry
Attention spans are shrinking. Visual content reigns supreme and video marketing has emerged as a powerful tool for automotive...
- Nov 27, 2023
- 3 min
Kia Country of Savannah grow its audience with Streaming TV ads and Amazon DSP
For many people, buying a car is a major purchase that requires careful decision-making. This is why buyers spend upwards of 15 hours...
- Nov 14, 2023
- 2 min
Expanding Reach with Google Demand Generation Campaigns
Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...
- Sep 20, 2023
- 4 min
Concrete Strategies for Dealership Success
Concrete Strategies to drive Dealership Success Amidst Tightening Demand Over the course of the past 12 months, the challenges facing...