CBC Automotive Marketing

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Congrats to CBC’s #1s!

CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small part of their large success!   Brandon Ford – Tampa, Florida...  Read More

Branding Secrets of ‘My Pal Sal’

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York City, Patsy’s on West 56th St. It...  Read More

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the use of email, texting and website inquiries would...  Read More

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained our salespeople on ‘selling’ the USP...  Read More

The Power of Internal Marketing

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any marketing investment you make....  Read More
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