CBC Automotive Marketing

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Jim Boldebook

Advertising Your Tech-spertise!

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff. Older folks like a lot...  Read More
Jim Boldebook

Your People Are Your Brand

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value.  But all of these factors are driven by the performance,...  Read More
Jim Boldebook

Professional Voice-Over Secrets

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. ...  Read More
Jim Boldebook

Tell Your Story!

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have absolutely no marketplace...  Read More
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