CBC Automotive Marketing

BLOG

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in order to not just survive but thrive in...  Read More

Marketing That’s Moving the Metal!

Over the past three months I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not...  Read More
A woman reads a magical message.

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every market, but if the message isn’t right,...  Read More
Bring Them To your Website CBC Blog Post Image

Bring Them to YOUR Website!

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to remember URL that leads to your website...  Read More
Media Habits

Media Report: Who Why What When Where!

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or predict media potential reach without a thorough and...  Read More
Let’s Start a Conversation. Contact Us